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Nguyen TN, Nguyễn Võ Hoàng T, Hà Ngọc Thuỳ L. THE EFFECTS OF VISUAL MERCHANDISING ON GENERATION Z CUSTOMERS’ STORE PATRONAGE: EVIDENCES FROM FAST-FASHION RETAILING IN HO CHI MINH CITY. HJS [Internet]. 2026 Aug. 31 [cited 2026 Nov. 8];10(4):88-102. Available from: https://hjs.huflit.edu.vn/index.php/hjs/article/view/390