Canadian digital dimplomacy on the Facebook platform in Vietnam
Abstract
2023 has witnessed Canada and Vietnam’s relations turn 50 years old. Moreover, they have established and strengthened a comprehensive partnership since 2017. They have encompassed the following sections: trade and investment, development cooperation, defense and security, cultural and academic exchange, political and diplomatic, and people-to-people ties. Public diplomacy embraces the tools of public affairs, media relations, strategic communications, cultural promotion, and educational exchanges in international relations. Moreover, the world has changed due to the rapid development of digital platforms, and many countries have also applied digital technology to public diplomacy, and Canada is not exceptional. Canada has just conducted its digitalization of public diplomacy worldwide, namely digital diplomacy. Many citizens use social media platforms in Vietnam, which should be considered a primary target of Canadian digital diplomacy. This paper examines Canadian digital diplomacy on social media platforms in Vietnam to determine its strengths and weaknesses. Hence, the paper also gives some recommendations to promote Canadian digital diplomacy in Vietnam as well as point out the implications for Vietnam.
Keywords: Vietnam-Canada relations, digitalized public diplomacy, digital diplomacy.
