Evaluating the effectiveness of blended teaching methods in Moodle system for trade marketing and tourism economics classes

Abstract

This action research described how a university lecturer applied the blended learning approach in the learning management system of Moodle in her theoretical foundation Trade Marketing and Tourism Economics classes.  Data collection from the specific teaching context of the researcher revealed better in-class engagement, higher attendance rate, and skills developing as positive learning outcomes when various blended learning techniques and tools were integrated into both in-class and out-of-class activities.