Một số đề xuất phát triển thương hiệu du lịch văn hóa Việt Nam trong bối cảnh toàn cầu hóa hiện nay

Abstract

After the Covid-19 pandemic, Vietnam's tourism activities gradually returned to normal in the context of many domestic and international challenges. The rapid and strong globalization process requires countries to adapt in economic activities as well as tourism. Cultural tourism is one of advantages of Vietnamese tourism that can be built to become a national tourism brand, which should be considered to develop and honor traditional Vietnamese cultural values. In this paper, the author analyzes the characteristics of Vietnamese cultural tourism types and proposes solutions to develop the Vietnamese cultural tourism brand.