Conceptual metaphor “market is human body” on Doanh nhan Saigon and Sai gon tiep thi

Abstract

The use of conceptual metaphors in journalism contributes greatly to conveying information accurately, effectively and impressively. This article will consider mappings on the target domain (the market) through the source domain (the human body). Base on our survey data, we recognize the diverse metaphorical expressions related to the health situation of the market, physical health and mental health and activities, relationships and objects participate in the market.